Introduction
Are you planning to start your own business website? The year 2017 has already begun and it’s time for various budding entrepreneurs to buckle up and start their own website which allows them to showcase their skills and talent. However, before you put yourself in the fourth gear you need to take a quick look at some the SEO developments and major updates by Google. In the year 2015, Google made it clear that they are steering towards the mobile era and in the year 2016 they cleared all speculations with the rollout of mobile-friendly update and towards the end they made announcement of the Mobile-First indexing where their algorithms will eventually use the mobile version of a site’s content to rank pages. So, if you are starting your new business website how do you make sure that your site is mobile-first ready.
Here are 4 essential tips to help you get started.
Incorporate AMP
It is important that your website has AMP pages that would allow your site to be right on top of others in the SERPs. Google promotes AMP (Accelerated Mobile Pages) over regular pages because these pages are four times faster than a regular mobile page. If your website has AMP pages you can be sure that you are able to make the most of the mobile-first indexing by Google. AMP pages do not have JavaScript, embedded content and lead forms and use a stripped down HTML coding to achieve lightning-fast load time.
Keep It Mobile Friendly
It is always important to note that your website has the right theme and template which is mobile-friendly. If you are not sure you would want to run a comprehensive audit of your mobile site. There are different ways to audit your mobile site and ensure that your site rankings are good. An audit can make sure that your site has no broken links and missing content or meta descriptions and redirect chains which would impact it negatively.
Optimize It for Voice Search
The concept of voice search has been growing and in the year 2017, the trend of voice search will become a common norm. Hence, it is important that your site is optimized for voice search. As per Google, in 2014, 20% of the searches on Google were voice searches and the number has continued to grow in the last couple of years. While making changes to your site you need to understand why and how consumers make use of voice search and optimize your site accordingly.
Focus on Local Search
Even before you take your business global you need to have some local presence. Hence, when you are starting your business website you need to emphasize on local search. The rise of voice search has made local search more important than ever before because people would want to use services that are “Near Me”. With the help of local search, you can become a popular brand in your area and improve your business gradually.
Conclusion
Smartphones have revolutionized the way we communicate and search for information online. Google has made it clear that the future is mobile and therefore as an upcoming business owner you need to gear up your business for the next generation mobile technology and focus on how users will search for businesses, products, and services in the near future.
